Fabletics – Offering Value for Money Products and Personalized Shopping Experience Online

Fabletics is one of the premier athleisure brands that have become famous globally for their vast collection and reasonable prices. The company serves to consumers in 8 countries at the moment, and plan to branch out to many new overseas markets in the time to come. Fabletics is a comparatively new brand in the online fashion retail business, but it has given even giants like Amazon a tough challenge in its category, primarily because the company offers high-quality clothing for less. The company adds new collection each month for the consumers to ensure the collection or the brand doesn’t become monotonous. One other reason for the brand’s huge success nationally and internationally is its focus on affordability.


Fabletics is co-owned by Kate Hudson, who has a huge fan following the world over. Apart from her filming career, she is also loved by people worldwide because of her health and fitness, and her well-toned figure. She is a role model to millions of women across the globe, and her association with Fabletics has worked wonder for the brand. It has helped make Fabletics an aspirational brand that the consumers can relate to. From the very beginning, Kate Hudson followed the mantra of success for Fabletics, which was to continue to look for new marketing opportunities and to use the data made available through latest technology to improve decision-making process for the brand.


Techstyle Fashion Group, the parent company of Fabletics integrates technology to every layer of their business to source marketing and sales data that allow them to take strategic decisions that would help improve their business considerably. For example, if a particular product is not selling enough or not popular among the audience, it would be removed from the shelves of the company’s physical stores immediately to ensure it only shows the product that is loved more by the target audience. Such techniques help in boosting the company’s image and sales both.


Fabletics followed a simple yet smart reverse showroom technique when it came to opening physical stores across the nation. It is because they primarily focused on online business, and only after getting substantial success online that they started to channel their attention to opening physical stores. It helped the brand to continue their success and multiplied their revenue generation in ways more than one. As per the report, more than 35 percent of the women who walked into the company’s store eventually signed up for the VIP membership. If you want to be a VIP member of Fabletics too, don’t forget to take the lifestyle quiz on company’s site today.

The Unique And Vibrant Career Of Cassio Audi

Cassio Audi was the drummer for a Brazilian heavy metal band. The group came together in 1985 and was influenced by Iron Maiden and British heavy metal. They were accredited with the development of a unique and particular sound. Cassio was the drummer from 1985 until 1989.

Vipers first demo tape was recorded in 1985 and called The Killera Sword. Their first album was released in 1987 and titled Soldiers of Sunrise. Although the English contained in the lyrics was flawed and the production simple, the talent and skill of the members of the band was obvious. The band was also comprised entirely of teenagers.
Theatre of Fate was released in 1989 and was a combination of classical and metal. There was a song based on Moonlight Sonata by Beethoven as well as the song that would become their fans favorite, Living for the Night. The album brought Viper international fame and it outsold Van Halen and Nirvana in Japan. Shortly after the release Andre Matos left the band.

Instead of finding a replacement singer Pit Passarel filled the gap. He was the bassist for the band. This changed the style of Viper and was highly noticeable in their next album. When Evolution released in 1992 the sound was more direct with a heaver feel. The metal took on a thrasher quality yet still received good reviews and was considered a commercial success.

Coma Rage released in 1995 with a strong punk influence. The reviews were mixed but the album sold well. The band admitted later on they were not satisfied with the mixing in the album. Their darkest moment occurred in 1996 when Tem Pra Todo Mundo was released. The lyrics were in Portuguese and the sound was lighter with a pop influence. The Brazilian arm of Castle Communications was their record label and the company went bankrupt. The ensuing legal disputes prevented the album from being rereleased and Viper from making another album.

Spice it Up With Honey Birdette

Honey Birdette, an Australian lingerie brand has just launched its US e-commerce site and is planning to expand its UK retail portfolio into 40 stores form three by 2018.

Hone Birdette was founded by Eloise Monaghan in Brisbane in 2006 and launched its US site after getting a 374% increase from US online sales over the previous 12 months. The purpose of the new platform is to enhance the shopping experience of customers with faster delivery, an extended product range, and an easier return process. There is even free shipping available with orders over $50.

Honey Birdette is expected to increase its UK store count as well and has already opened its first store outside of Australia last year. They have a location in both London’s Covent Garden, one in Leeds’ Victoria Gate, and one in Westfield White City.

Honey Birdette is expected to open 10 additional stores in the UK, including at Leeds, Westfield Stratford, Liverpool, and Newcastle. They are also hoping to ass 40 more stores by the end of the next year. In Australia, Honey Birdette has over 55 stores and is considering expanding into other locations in Europe.

Honey Birdette was born in 2006 when two friends were discussing how the lingerie market was very lacking and needed to be spiced up a bit. Tired of not being able to find the provocative and luxurious bedroom items they desired, they set out to change that.

Honey Birdette is a chain of boutiques that not only enhance the consumers’ shopping experience with champagne, lush décor, and sensual items, but the boutiques will not only empower women, but will entertain them as well. There is something for everyone, from delicate lace to hard core S&M items. Honey Birdette will help you add that extra spice to the bedroom.

For more information follow Honey Birdette on Facebook.


Bruce Bent II’s Contribution in the Money Market

What are money market funds?

A money market fund is an investment that lets the investor take part in a money market investment run by professionals to achieve the goals set by the fund. Also referred to as money fund.

Money market funds provide an avenue for investors willing to invest in the money market. However, this fund only invests in interim fixed income securities like the US Treasury bonds and commercial papers. In most cases, their safety compares to that of bank deposits, although they have a higher yield.

In America, the Investment Company Act of 1940 regulates the fund.

Who should have a money market fund?

Since the fund has lower long-term earnings than stocks, they are ideal for old investors in need of safety rather than growth.

There are three instances when money market mutual funds are a suitable investment;

– When an investor in not prepared to invest or is expecting an item of expenditure that is not for investment purposes, he can invest in the money market fund to benefit from the safety and liquidity associated with it.

– In some occasions, an investor with several mutual funds from the same fund company may need to move assets to different funds. In case there is a need to sell before identifying the fund to buy, an investor may invest the proceeds of the sale in the money market mutual fund present in the fund company.

– Brokerage firms put their clients’ funds in the money market mutual funds to offer cash management services. The customers can earn from their dormant cash.

About Bruce Bent II

Bruce Bent II is an investor and financial expert from America. In 1971, his father  started the Reserve Fund, which is the first money market fund. Bruce Bent II is in charge of money management and retirement business opportunities.

Bent II attended Northeastern University and recieved a Bachelor of Science in Philosophy. He has been working at Double Rock Corporations since 1991 as the CEO, vice chairman, and president. Bent II uses his experience in the banking and financial sector, and cash management in providing consultation and advice to startups or investors seeking growth.

For more information on Bruce Bent II follow him on Twitter.

Patty Rocklage and Scott Rocklage Gives Back to Education

Patty Rocklage is a thriving therapist that specializes in marriage and family therapy. Her practice is located in Massachusetts. She welcomes families and couples, even individuals, that may have a hard time with life struggles. She is skilled to help them overcome and find the courage that they may need to be productive citizens in American society. She has been helping people for over 20 years and isn’t planning on stopping anytime soon. Patty Rocklage obtained her degree in Psychology from the University of Southern California in 1981. She is the wife of Dr. Scott Rocklage, a well established chemist.

Patty Rocklage and her husband, Dr. Scott Rocklage, are the epitome of what a dynamic duo should look like. They made a huge donation for the renovation of Building 2 at the Massachusetts Institue of Technology (MIT). Dr. Scott Rocklage attended and graduated from MIT. That is where he completed his studies to receive his PhD. He did research in the laboratory named after Noble Prize winner, Richard Schrock. It holds a special place in his heart. They took a look around the department as they celebrated their ability to renovate the Lester Wolfe Professor of Chemistry lab.

They were able to give back and help provide the funds for the renovation of the Moungi Bawendi’s nanochemistry and nanotechnology lab space in Building 2. Their donation has been recognized in the form of a plaque that remains in the Chemistry lab for all to see.Patty Rocklage and her husband, Scott Rocklage, believed in the importance of education. They have worked hard and achieved many successes. They are prime examples of how people can donate their earned money and give back to help others, especially those who aren’t as fortunate. The Rocklage’s donation has made a huge difference for the lab at MIT. Their contribution and generous hearts will forever be remembered for years to come.