Luiz Carlos Trabuco Cappi Brings Knowledge And Expertise To Bradesco As Their CEO

Luiz Carlos Trabuco Cappi is the well-known Brazilian financial figure who heads the bank of Bradesco as their CEO and whose influence is felt throughout the economic life of the country. He has spent four decades with the company and has served in various executive postings which have given him a tremendous range of experience and a deep knowledge of the business culture of Bradesco. He was appointed as their leading officer in 2009 after a wonderfully successful stint as their top manager in Insurance when the performance gains were outsized in their nature.

Trabuco, as he is best known, arrived at Bradesco in 1969 in his hometown of Marília where he started as a clerk. For two years he served on the front lines of the business and got a strong taste of what it’s like serving at a local bank branch. This experience would come in handy in later years when his responsibilities were greater and a keen understanding of the core business was necessary.

The company headquarters in São Paulo was his next stop and his career as a banker was punctuated by continual growth and development of his financial skills and expertise. He managed in several key areas of the bank such as Pensions, Marketing, and Insurance to gain a wide range of experience in primary banking functions.

The CEO position of a financial heavyweight like Bradesco carries with it a weight of responsibility in the light of media exposure and the influential nature of the job. Newspaper and magazine reporters are eager to carry quotes from Luiz Carlos Trabuco Cappi and top business and political leaders find great value as well in his thoughts on weighty economic matters. Trabuco, for his part, fills the role admirably and has demonstrated a modern sensibility regarding interactions with the media and its importance.

One innovation that Trabuco has put forth was the implementation of a corporate university to develop Bradesco’s leadership. This is in line with their tradition of continuity and renewal which helps them develop talented executives like him from within the company itself. Those employees that show great potential for higher leadership are given an opportunity to be promoted and have a greater role in the company.

Luiz Carlos Trabuco Cappi rose to prominence within Bradesco as a result of his excellent performance while managing their Insurance division from 2003-2009. The profits increased considerably during this time. He was an ardent proponent of insurance and considered it to be an extension of the state which promotes the social welfare. Twice he was named as the Insurance Personality of the Year and on the back of this strong performance, he became the front-runner for the job of the CEO which he attained in 2009.

Organic growth under Trabuco’s leadership has been the driving force of the business and a large part of their success. However, he is not averse to acquisitions if they make sense and in 2015 a blockbuster deal was engineered by him when Bradesco acquired the Brazilian branch of HSBC. It was a stunning deal that received great coverage in the financial media and it landed Trabuco a prestigious award. He was declared to be the Entrepreneur of the Year in Finance by Istoe Money. With one bold stroke, Bradesco acquired the equivalent of six years of organic growth.

Luiz Carlos Trabuco Cappi is married and the father of three children. His personality is of the reserved type and he forgoes ostentatious displays of wealth and is conservative in his dress as well. He is the fourth CEO in the entire history of Bradesco and is a great example of their continuity and renewal programs to develop company leadership.


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