Fabletics Giving Major E-Commerce Retailers a Tough Competition

People these days are more inclined towards wearing comfortable athleisure clothing than wearing casual clothes. It is because athleisure wear promotes a healthy way of life and encourages people to stay fit and healthy by making healthy lifestyle choices. It is not only about health and fitness though as athleisure wear does look trendy and stylish as well. However, before the launch of Fabletics in 2013, there weren’t many athleisure wear companies that were offering affordable athleisure wear. It is a company that has increased its revenue manifolds in the last few years and thanks to its unique marketing strategy and colossal product portfolio, the company has been able to bond well with its target audience.


Presently, Fabletics has over a million subscribers who pay the company monthly to keep receiving athleisure products personalized for them each month. The company has used technology extensively in its marketing and sales operations to understand what the customers are looking for. It has also helped in personalizing the shopping experience for the customers on its website. The company also found success with its reverse showroom technique where the company penetrated the athleisure market with the help of online marketing and e-commerce site and after that, launched its physical stores at various strategic locations. It helped the company to make its place in the market and give its brand an identity that the customers would remember for a long time to come.


Fabletics also comes up with limited edition collections from time to time in collaboration with famous artists and celebrities, most recent collaboration being the one with Demi Lovato. Such unique marketing strategies have helped the company to win the hearts of its customers and strengthen its position in this competitive market. It is what has helped Fabletics to take on significant e-commerce retailers like Amazon as well, which currently holds more than 20 percent market share in online fashion retail. Fabletics is using Big Data analytics to its advantage to ensure that it has the data and statistics necessary to make essential changes in its business and marketing techniques.


Fabletics offers a smooth and affordable shopping experience for the customers, which is one of the reasons why it has become so popular among the people in such a short period. The company ensures that the customers always have something new to look forward to at its store. If you are visiting its website, make sure to check out the Lifestyle Quiz offered at the company’s site.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Kate Hudson Pushes Fabletics Forth

Fabletics may have three co-founders, but Kate Hudson is certainly the one that people are giving the most credit to. She has pushed herself out there to become the leader of this company, and people are recognizing Kate for all the hard work that she has done. Fabletics has grown in leaps and bounds, and Kate Hudson is the one that Don Ressler and Adam Goldenberg have to thank. They are also co-founders of this company as well, but they realize what they have known from the very beginning: Women are going to respond better to other women.


They have been smart to let Kate Hudson take on the role as the leader for this company.

When JustFab was the online store that was getting all of the publicity it was true the Adam Goldenberg and Don Ressler were in a position where they acquired help from Kimora Lee. She was not a founding partner for this business, but she was the one that was vocal about getting the word out about this brand. It made sense because she was a woman that could easily influence other women through her social media and her ability to connect with females. This is the same thing that Kate Hudson is doing. Unlike Kimora Lee, Kate Hudson is actually a co-founder of Fabletics. This gives her even more reason to have a desire to get the word out about Fabletics. She is fully vested as a partner in this company, and that makes her passionate about what is channeld through Fabletics. People that go to the website are going to see her right away. They are going to know the Kate Hudson is associated with this company. When people see advertisements on television they are also going to get a glance at Kate Hudson. She has put herself in the position to push Fabletics forward because she is the one working behind the scenes.


All of those fans of Kate Hudson the actress are now becoming fans of Kate Hudson the entrepreneur. This is how she has been able to work over the years. She has taken her fan base and exposed them to the clothing line. She has been in entertainment for decades so she is well-known when it comes to movies.


The fact that she is putting this career on the back burner for clothing tells consumers a lot. It shows people that she is not promoting a company that will be on top one moment and down and out the next moment. To the contrary, Kate Hudson and showing people that Fabletics is a brand that is going to stay the course. She has plans to open up many new stores, and this is the sign of the growth that she is expecting with this brand.


Fabletics is a brand of clothing that is going to really become popular with a large consumer base, and Kate Hudson knows that. She is preparing the way for more people to discover Fabletics.

Whitney Wolfe: Founder of Bumble BFF Dating App

Whitney Wolfe is a US entrepreneur and founder of a new dating app called Bumble. Whitney Wolfe created it in 2014. Bumble has over 1 million users in the United Kingdom and over 12 million users globally.

Before starting Bumble Whitney was a co-founder and marketing manager of a rival app called Tinder. Due to the nature in which she left Tinder, she felt aggrieved and wanted to start platform that would address the issues she didn’t feel comfortable with at Tinder. She felt that the previous platform was more prone to abuses and discrimination and sought to create his own app that would eliminate these vices.

Whitney Wolfe discovered most online platforms allow users to freely comment on issues without the necessary moderation which leads to negative implications on other users. Considering the stigma that she previously underwent as a woman on the other platform, Wolfe decided to start an all-women user’s app that would help them encourage one another and grow themselves. She contacted another founder of dating site Andrey Andreev, of Badoo who encouraged her to implement her idea as a dating site. She incorporated her own experiences while dating and decided to address the challenges she faced.

Bumble addresses the social taboo that girls should not be the first to approach a man. In Bumble the woman or girl makes the first move. She is the first to send out a message to the man they match. The girl is supposed to send message within 24hours after the match. After the lapse of 24 hours with no message, the match will be automatically deleted. Wolfe explains that this dating approach takes the pressure from the man from being aggressive. This according to Whitney Wolfe leads to a more respectable conversation between the matches and which lead to meaningful relationships.

Currently, the app continues to amass millions of users by the day. To make it even more useful, Whitney Wolfe is expanding to include non-dating businesses. Her intention is to target business community and help share a platform where they can connect. Wolfe appreciates that the app has received a great reception from the males too.

Learn More: www.youtube.com/watch?v=zrxxBd1UJxg

Fabletics – Offering Value for Money Products and Personalized Shopping Experience Online

Fabletics is one of the premier athleisure brands that have become famous globally for their vast collection and reasonable prices. The company serves to consumers in 8 countries at the moment, and plan to branch out to many new overseas markets in the time to come. Fabletics is a comparatively new brand in the online fashion retail business, but it has given even giants like Amazon a tough challenge in its category, primarily because the company offers high-quality clothing for less. The company adds new collection each month for the consumers to ensure the collection or the brand doesn’t become monotonous. One other reason for the brand’s huge success nationally and internationally is its focus on affordability.


Fabletics is co-owned by Kate Hudson, who has a huge fan following the world over. Apart from her filming career, she is also loved by people worldwide because of her health and fitness, and her well-toned figure. She is a role model to millions of women across the globe, and her association with Fabletics has worked wonder for the brand. It has helped make Fabletics an aspirational brand that the consumers can relate to. From the very beginning, Kate Hudson followed the mantra of success for Fabletics, which was to continue to look for new marketing opportunities and to use the data made available through latest technology to improve decision-making process for the brand.


Techstyle Fashion Group, the parent company of Fabletics integrates technology to every layer of their business to source marketing and sales data that allow them to take strategic decisions that would help improve their business considerably. For example, if a particular product is not selling enough or not popular among the audience, it would be removed from the shelves of the company’s physical stores immediately to ensure it only shows the product that is loved more by the target audience. Such techniques help in boosting the company’s image and sales both.


Fabletics followed a simple yet smart reverse showroom technique when it came to opening physical stores across the nation. It is because they primarily focused on online business, and only after getting substantial success online that they started to channel their attention to opening physical stores. It helped the brand to continue their success and multiplied their revenue generation in ways more than one. As per the report, more than 35 percent of the women who walked into the company’s store eventually signed up for the VIP membership. If you want to be a VIP member of Fabletics too, don’t forget to take the lifestyle quiz on company’s site today.

The forefront of athletic wear

Fabletics is a flourishing brand co-founded by the iconic American actress Kate Hudson. It was founded three years ago as a branch of JustFab. JustFab is a boomingly successful online retailer that offers subscription services and worldwide shipping. Fabletics offers a wide variety of sports gear such as clothing, sports bras, running shoes and much more.



The way the company works is by allowing the customer to have a paid monthly subscription. After that the customer will fill out a survey, answering questions about their preferred style such as what kind of clothing they like to wear (e.g. pants or shorts, tanks, or tees, etc.) and select an item. Fabletics has in-house stylist that pick out items for the customer to choose from while keeping in mind their survey results. There are usually over fifty outfits because of the rich variety of gear the company has to offer.



Fabletics has gained success extremely fast since it launched. There is always demand for their services, and that has allowed the JustFab branch to open shops in different locations. The brand will be opening physical stores in even more locations depending on the demand. A very important reason for the company’s success is their profitable marketing strategy. Fabletics utilizes the “reversed showroom technique.” That technique is essentially allowing the costumes to see and feel the item before they decide whether they would like to make their purchase. That allows the company to prove the high quality of their items. The reverse showroom technique is proven to increase sales significantly, and the company has earned over $300 million in revenue.



A smart marketing strategy, however, is not at all the main factor that has led to the company’s success. Fabletics aims to please. They offer sports gear of very high quality that provides the much-needed comfort during any kind of sporty or athletic activity. The clothing pays attention to the design as well because no one wants boring workout clothes anymore. Many of the designs on Fabletics can be found in a lot more expensive brands. The company also sells great quality evening wear and swimwear. Both are made out of the same durable, yet comfortable material the sports clothing is made out of. Fabletics cares about their costumers and wants to allow everyone to experience their items. That is why they aim to be all inclusive – that means they provide clothes of a wide range of sizes and create styles for as many body types of possible of all ages.



Fabletics has been predominantly receiving positive reviews on their site, and on every other platform, one could think of. The high quality and lovely design have many thousands of customers extremely happy with their purchases. Fabletics is quickly becoming the go-to sports gear supplier for sporty and athletic people whose activities range from running in the park in the morning to doing cross-fit or going to yoga classes. Many people use for everyday wear as well even when they are not working out. The company will only grow and success and positive reviews.

Fabletics: Making A Difference For Customers

According to an online article on forbes.com, Fabletics has increased its business by $250 million in just three years. Kate Hudson’s company is a worthy competitor of Amazon, which has a 20% niche in the fashion e-commerce trade. Customers of Fabletics have the convenience of online buying and a VIP membership, says the article.


Modern customers want more than just quality and good pricing, states the article. They are also looking for excellent customer service and exclusive design. The executives over Fabletics have compared their strategy to that of Warby Parker and Apple. Not only can customers buy their clothes online, but they can also purchase them in the several brick and mortar stores that Fabletics has opened.


The article quotes Fabletic’s general manager, Gregg Throgmartin. Throgmartin says that his company can offer trendy fashions and excellent customer service for much less than their competitors. He says it is all about knowing the customers and what they want. That is how a business makes their customers happy, Throgmartin explains.


One of the ways the article says that Fabletics does their stores differently is “reverse showrooming”. Many of their competitors only have physical stores. Customers may peruse their merchandise and find a cheaper price at another store. Fabletics did things in reverse. Most of their customers are online members already. It does not matter whether the customer shops Fabletics.com or their physical stores. Customers get the same great value and customer service either way, says the article.


Another way that Fabletics increases sales in their physical stores is that they have online data for customer preferences. Sales management sees what online members are buying online and get a good idea of what to stock in their stores. They can monitor changing trends and what is being said on social media. Dustin Netral, SVP Operations for Fabletics, says in the article that using customer preference data and international global fashion trends builds greater customer satisfaction.


Fabletics has experienced a 35% annual growth, says Shawn Gold. He is the Corporate Marketing Office of TechStyle Fashion Group, parent company of Fabletics. The company depends on a balance of lifestyle, experience, and education of the customers, says the article. Gold attributes the successful growth of Fabletics over 10 different nations to great pricing, a genuine spokesperson (Kate Hudson), and their creative team members, says the article.


The article says that Fabletics understands the modern customer by monitoring data and offering a positive brand. People like what they buy and become repeat customers. The company uses intelligent distribution, quick purchase options, and an excellent membership program. Fabletics uses every angle to present a positive shopping experience to customers online or in a physical store, says the article.


In order to compete with e-commerce giants like Amazon, stores like Fabletics and its competitors have to do something different, says the article. That is the goal of Fabletics, both online and in its stores. They use exclusive products, innovative technology, and data collection to achieve their goal, the article states.