CEO of JHSF José Auriemo Neto Demonstrates an Instinct for Opportunities

Mr. José Auriemo Neto has been the chief executive officer of the corporation JHSF for a handful of years. He was appointed to the position after he proved himself to be a vigilant real estate businessman who is able to spot opportunities that other businessmen might often fail to notice.

In the Marginal Pinheiros there was an empty area towards the edge of the section. The size of it as 80 000 square meters and the visionary mind of Mr. José Auriemo Neto immediately came up with an idea. He presented his idea to Mr. Fabio Auriemo – his father and president of the JHSF Participacoes. Mr. José Auriemo Neto had envisioned a highly luxurious complex. Marginal Pinheiros is a section of a highway which runs through Sao Paulo – a large city in Brazil. The area that had caught the eye of Mr. José Auriemo Neto was located towards the edge of Marginal Pinheiros. Because of that reason Mr. Fabio Auriemo was skeptical about the idea at the beginning. Mr. José Auriemo Neto, however, convinced his father to explore the area with him.

Mr. José Auriemo Neto was the leader of the project as it was his idea to work on it. The entrance to the complex was built on the side of the real estate development residential area and towards the edge of the area a few commercial towers and a mall was established. In fact, the complex became the largest one in the country. It was named Parque Cidade Jardim and it has a shopping mall with a total of 180 stores, four offices, nine blocks of flats, and a hotel. The prices of the apartments vary from 1.8 million to 16.6 million depending on the size of the living space. The sizes of those vary from 240 square meters to 1 700 square meters.

The corporation of JHST Participacoes has been around for quite a few decades. Mr. José Auriemo Neto has been gaining more and more success. He has been with the company for a few decades and has been able to develop a large set of skills.

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