Fabletics – Offering Value for Money Products and Personalized Shopping Experience Online

Fabletics is one of the premier athleisure brands that have become famous globally for their vast collection and reasonable prices. The company serves to consumers in 8 countries at the moment, and plan to branch out to many new overseas markets in the time to come. Fabletics is a comparatively new brand in the online fashion retail business, but it has given even giants like Amazon a tough challenge in its category, primarily because the company offers high-quality clothing for less. The company adds new collection each month for the consumers to ensure the collection or the brand doesn’t become monotonous. One other reason for the brand’s huge success nationally and internationally is its focus on affordability.

 

Fabletics is co-owned by Kate Hudson, who has a huge fan following the world over. Apart from her filming career, she is also loved by people worldwide because of her health and fitness, and her well-toned figure. She is a role model to millions of women across the globe, and her association with Fabletics has worked wonder for the brand. It has helped make Fabletics an aspirational brand that the consumers can relate to. From the very beginning, Kate Hudson followed the mantra of success for Fabletics, which was to continue to look for new marketing opportunities and to use the data made available through latest technology to improve decision-making process for the brand.

 

Techstyle Fashion Group, the parent company of Fabletics integrates technology to every layer of their business to source marketing and sales data that allow them to take strategic decisions that would help improve their business considerably. For example, if a particular product is not selling enough or not popular among the audience, it would be removed from the shelves of the company’s physical stores immediately to ensure it only shows the product that is loved more by the target audience. Such techniques help in boosting the company’s image and sales both.

 

Fabletics followed a simple yet smart reverse showroom technique when it came to opening physical stores across the nation. It is because they primarily focused on online business, and only after getting substantial success online that they started to channel their attention to opening physical stores. It helped the brand to continue their success and multiplied their revenue generation in ways more than one. As per the report, more than 35 percent of the women who walked into the company’s store eventually signed up for the VIP membership. If you want to be a VIP member of Fabletics too, don’t forget to take the lifestyle quiz on company’s site today.