Spice it Up With Honey Birdette

Honey Birdette, an Australian lingerie brand has just launched its US e-commerce site and is planning to expand its UK retail portfolio into 40 stores form three by 2018.

Hone Birdette was founded by Eloise Monaghan in Brisbane in 2006 and launched its US site after getting a 374% increase from US online sales over the previous 12 months. The purpose of the new platform is to enhance the shopping experience of customers with faster delivery, an extended product range, and an easier return process. There is even free shipping available with orders over $50.

Honey Birdette is expected to increase its UK store count as well and has already opened its first store outside of Australia last year. They have a location in both London’s Covent Garden, one in Leeds’ Victoria Gate, and one in Westfield White City.

Honey Birdette is expected to open 10 additional stores in the UK, including at Leeds, Westfield Stratford, Liverpool, and Newcastle. They are also hoping to ass 40 more stores by the end of the next year. In Australia, Honey Birdette has over 55 stores and is considering expanding into other locations in Europe.

Honey Birdette was born in 2006 when two friends were discussing how the lingerie market was very lacking and needed to be spiced up a bit. Tired of not being able to find the provocative and luxurious bedroom items they desired, they set out to change that.

Honey Birdette is a chain of boutiques that not only enhance the consumers’ shopping experience with champagne, lush décor, and sensual items, but the boutiques will not only empower women, but will entertain them as well. There is something for everyone, from delicate lace to hard core S&M items. Honey Birdette will help you add that extra spice to the bedroom.

For more information follow Honey Birdette on Facebook.